INCHotels for... Our Territory

INC HOTELS GROUP of CAV. SOCRATE INCERTI E FIGLI SRL JOINS THE FORESTRY CONSORTIUM KILOMETROVERDEPARMA

INCHotels Group of Cav. Socrate Incerti e Figli srl, a hotel group operating in Parma, Piacenza and Reggio Emilia, joins as a supporting member, the KILOMETROVERDEPARMA Forestry Consortium, a project which aims to create green areas and urban and peri-urban woods in Parma and its province.

The Forestry Consortium was officially established in May 2020, although KilometroVerdeParma has been known since 2015. The initial idea has evolved considerably, going from a reforestation project running along the Parma section of the A1 highway to a widespread reforestation project, covering the entire territory of Parma and its province. What is most noteworthy is that the project is open to everyone, even those who do not own land.

INCHotels Group has always been sensitive and attentive to issues related to environmental protection and sustainability.

Four of the eight hotels operated by INCHotels Group are affiliated with international hotel chains, which engage member hotels in increasingly advanced initiatives regarding energy saving and a green vision of all facets of tourist hospitality service. In particular, the initiatives consist of awareness-raising campaigns that promote an environmentally-sound behaviour for both staff and customers.

For more than 60 years, INCHotels Group has maintained a lively focus on and support for all initiatives aimed at the protection and preservation of the local area where it welcomes, and hosts each year, more than 200,000 customers from all over the world.

INCHotels Group joined the KILOMETROVERDEPARMA Forestry Consortium wholeheartedly, immediately recognizing the value of the project, which will continue to grow over the years, triggering a virtuous process that will also have significant impact on the tourism image of Parma and the surrounding area.

Visitors passing through Parma and its province demonstrate an ever increasing attention and sensitivity to issues of environmental protection, air quality and energy saving, and consider destinations more attractive when they take action on these issues, introducing innovative strategies that contribute to the solution of the many environmental crises afflicting the Planet.

INCHotels Group is truly proud to be part of the project that will allow all incoming travelers to our area to appreciate an increasingly rich arboreal heritage.

"We have reached 85 members, including ordinary and supporters," explains Maria Paola Chiesi, president of the KilometroVerdeParma Forestry Consortium. "As a player operating in the hospitality sector, INCHotels Group can act as an ambassador of our project to its customers. The awareness activities - which the Consortium carries out through meetings, seminars, webinars and the WeTree educational program - are an important corollary to the tree and plant planting interventions. The hope is that by learning about the project, people will decide to replicate this model in other cities. It is only from the commitment of many, in fact, that real change can flourish."